Getting People to Love Energy Efficiency

Let’s be honest, building energy efficiency is boring. People appreciate that saving money and reducing carbon emissions is a good thing; VPs of Sustainability and CFOs can get excited about it. But people rarely brag about energy savings, and never for very long.

There are two things going on here:

First, energy is largely invisible to building occupants.

Second, once you’ve saved 20% or 30% on the monthly energy bill, everyone, including the people watching the bills, take it for granted. 

How can it be different? The answer is always to provide tangible, visceral and emotional benefits that all occupants can experience every day. 

At Embue, our customers appreciate the energy savings, but they love the product for lots of other reasons: 

• the building supervisor who lives 90 minutes away from the site who gets a heating complaint late at night, and relaxes because he can deal with it on his smartphone without having to drive in

• the resident whose apartment is comfortable in both temperature and humidity after years of suffering 80 degree temperatures and 10% humidity, who no longer has to open the window in the middle of winter

• the community manager who is relieved when he can respond to a comfort complaint with historical temperature data and avoids an appearance at housing court 

• the regional maintenance director who no longer gets stressed about faulty equipment settings in hundreds of boiler rooms across thousands of miles of her territory. 

Embue’s user-friendly building intelligence platform becomes the first tool that building staff reach for in their daily work, improving staff satisfaction, and empowering them to do their jobs better with less stress, while keeping on saving energy every day.